Virgin America has teamed up with DreamWorks Pictures for the launch of Hugh Jackman's new blockbuster Real Steel.
At Los Angeles International Airport, Hugh Jackman unveiled a new Airbus A320 aircraft named Real Steel with a larger-than-life image of the films World Robot Boxing contender Atom on the aircraft fuselage.
Hugh Jackman commented: "I am so happy to inaugurate this Real Steel Virgin America plane. I can't wait for the fans to see the movie."
Abby Lunardini, Vice President of Corporate Communications at Virgin America, said: "Virgin America is known for next generation amenities like a touch-screen entertainment platform that offers every flyer live TV, 35 films on-demand, interactive Google maps and more.
"Were also known for taking on the sometimes larger competition with a lot of heart, so this films story really struck a chord with us. Were pleased to integrate with the film in such a unique way and we know that when Real Steel makes its debut at 35,000 feet on our flights that it will also be a hit with our flyers."
With tech-forward amenities and touch-screen entertainment generations ahead of other US airlines, Virgin America makes a few cameo appearances in Real Steel, a film where 2000 pound robots have replaced human boxers.
Real Steel will be in cinemas next month, and onboard Virgin Americas Red in-flight entertainment system later this year.