The world's most expensive night's sleep
- By Jack Preston -
- Sep 04, 2012
Virgin Atlantic have revealed their latest passenger aid, designed to give flyers the most peaceful and expensive night’s sleep to date.
The airline has joined forces with crystal supplier Swarovski to create the ultimate on board accessory – a £2,500 eyeshade.
Five limited edition eyeshades have been created to mark the launch of new amenity kits which are now appearing on board all Virgin Atlantic flights. The eyeshades feature stunning sunglasses designs – from the classic Wayfarer to the iconic shutter shade made famous by Kanye West.

Each set of eyeshades will be hidden on flights around the globe – giving five lucky passengers the chance to open their amenity kit and find the exclusive crystal-adorned shades inside.
Each eyeshade features thousands of tiny red, white and blue crystals, all applied by hand by artist Saima Anwar - who also creates crystal eye lashes for celebrities such as Katy Perry.
“Getting a good night’s sleep on board a long haul flight is priceless to our passengers and our iconic red eyeshades have been helping flyers rest for the past 28 years. To celebrate our new amenity kits we wanted to create something unique and demonstrate just how valuable it is to get some shut eye,” explained Luke Miles, Head of Design for Virgin Atlantic.
To be in with a chance of finding one of the limited edition eyeshades, head over to Virgin Atlantic and book yourself a flight.
By Jack Preston. Content Executive. Tweets at @JackPressedOn

