Experience Virgin America, like never before
- By Jack Preston -
- Sep 06, 2012
Virgin America has launched a stunning new website, showcasing the wonders of its inflight service through a unique digital experience.
Featuring the airline’s frequent flyers, known as Virgin America ‘Originals’, the Experience Virgin America website allows web users to take an interactive journey with likes of indie film director Kevin Smith and Pandora founder Tim Westergren as company.
“For years, flying domestically had largely become a dismal, uninspired experience. When Virgin America launched, the idea that a domestic airline could reinvent that experience – through technology, design and entertainment – was still a pretty radical notion,” said Luanne Calvert, Vice President of Marketing at Virgin America.
“But from the day the airline started flying, our cabin experience has attracted travellers who believed in us – believed an airline could do better, and many of them also happened to be challenging the status quo in their own fields. Those flyers have been some of our most loyal guests, they’ve inspired us – and this campaign was a natural extension of that.”
To check out the website for yourself, head over to Experience Virgin America.