Elle Macpherson Virgin Blue uniform launch
- Feb 23, 2011
Elle Macpherson has helped launch the new Virgin Blue uniform in red hot style in Sydney.
The Australian icon was joined by 60 Virgin Blue pilots and crew for a runway show in the country's newest fashion centre, Westfield Sydney.
Australian designer Juli Grbac exclusively created the new uniforms, which represent the first in a series of exciting Virgin Blue developments coming up in 2011.
Danielle Keighery, Virgin Blue Group Executive of Corporate Communications, said the airline was redefining style in travel with their designer uniforms, while new products and services will be revealed in the near future.
She commented: "At Virgin Blue we know that our staff are our greatest asset. Today, our pilots and crew graced the catwalk with Elle Macpherson and they looked absolutely stunning.
"They will continue to be the face of our airline that so many Australians love and now they have a stylish uniform that befits the excellent service they provide."
Meanwhile, Virgin Blue has announced new designer business and economy class product for guests travelling between Sydney and Perth.
Two new luxury Airbus 330 aircraft will begin operations this coming May, offering business class on domestic Virgin Blue flights for the first time.