Codeshare for Virgin America & Virgin Australia
- By Greg Rose -
- Jun 12, 2012
Virgin America and Virgin Australia are seeking approval to codeshare on a series of flight routes.
The award-winning airlines are requesting US Department of Transportation approval to place the Virgin Australia code on Virgin America services from Los Angeles to Boston, Chicago, Dallas, Fort Lauderdale, Philadelphia, Portland, Seattle and Washington D.C.
Once approved, this will be the first-ever codeshare agreement for the California-based carrier, building on a 2009 interline agreement with Virgin Australia that paved the way for a more seamless travel experience for guests flying between Australia and the US. This will offer seamless booking on a single ticket for guests traveling from Australia to multiple destinations in the U.S.
Diana Walke, Virgin America’s Vice President of Planning and Sales, said: "We believe this partnership will be welcomed by travelers on both sides of the Pacific, especially our most loyal guests – those who seek out the upscale service and amenities that the Virgin branded carriers are known for around the world.
"With touch-screen entertainment, an international grade First Class, a premium Main Cabin Select product and an award-winning Main Cabin – our product offerings are uniquely matched to Virgin Australia. With this new partnership, US-Australia travelers will be assured best-in-class guest service in three well-aligned classes of service – throughout their journey."
Virgin Australia Group Executive of Alliances, Network and Yield Merren McArthur added: "The United States is a very important market for Australia; it is the third most popular international destination for Australian visitors and our fourth biggest source of overseas visitors to Australia. Today’s announcement means Virgin Australia guests can connect seamlessly to key leisure and business hubs and earn frequent flyer points and status credits in the process."
Last month, all three award-winning Virgin airlines – including Virgin Atlantic – joined forces for the first time ever to launch a joint entertainment, digital and out-of-home Virgin Skies campaign. This includes the creation of an independent short film shot entirely on three commercial Virgin flights at 35,000 feet - Departure Date.
By Greg Rose. Content Manager. Tweets @greglrose and blogs at greglrose.com
