Experience Virgin America like never before! The airline has launched a new campaign to show how style and entertainment transform life at 35,000 feet.
The campaign highlights Virgin America 'Originals,' frequent flyers known for shaking up the status quo in their own fields.
These include indie film director Kevin Smith, Pandora founder Tim Westergren, Animal and Son of a Gun chef Vinny Dotolo and independent artist/Facebook Creative Strategist Ji Lee.
Our cabin experience is so different, and for a young airline still new to many it is tough to convey just how different it is, especially in a category where weve been trained to think youve seen one airline, youve seen them all. So we focused a lot on video, an immersive digital portal and creative OOH as well as a social layer, said Jesse McMillin, Creative Director at Virgin America.
Most of our success has been based on word-of-mouth. The challenge is trying to share that Virgin experience with someone who has never flown. We thought who better to bring our cabin experience to life than our frequent flyers?
Watch the video above and head over to experiencevirginamerica.com to find out more.