Why fitness isn't a fraud

The London Triathlon celebrity team

Do you think fitness is a fraud? We certainly don't here at Virgin, and I'm putting that to the test this weekend.

After two weeks spent mainly on aeroplanes, from Switzerland to San Francisco, Necker to New York and the House of Commons to Helsinki, I am competing in the Virgin Active Triathlon tomorrow. I will be running as part of a team including my children Holly and Sam, as well as some famous faces.

Fitness has always played a huge part in my life, and it is very beneficial when it comes to business too. Keeping fit refreshes the mind as well as the body. We recently climbed Mont Blanc, and I love to kitesurf and play tennis whenever I can.

Running in the Virgin London Marathon a few years ago was one of the most satisfying days of my life, and I am looking forward to another sporting challenge in London tomorrow.

Virgin Active have always been big advocates of the benefits of fitness. So we were surprised to see Bianca Kosoy, executive creative director at Equinox, say recently that "fitness is a fraud". "I never work out," she told the New York Times.

For all those who do, and everyone who is involved in the Virgin Active Triathlon this weekend, let's show how fantastic fitness can be.

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