What is charisma?
- By Richard Branson -
- Jul 09, 2012
Was asked an interesting question recently about charisma - what it is and why some people feel they have it and others don’t.
To me, charisma is being yourself. Somebody who is comfortable in who they are and confident in what they are doing is naturally going to be more charismatic. Trying to be charismatic isn’t going to fool anyone, in the same way as trying to be somebody else isn’t going to work.
In the same way as a brand can inspire respect and admiration by being genuine and authentic, individuals can do so by helping others feel more contented in their own skin. I don’t think there’s a secret to charisma, it’s another word for self-confidence.
What do you think makes somebody charismatic?
By Richard Branson. Founder of Virgin Group