What good means to me
- Jun 23, 2011
I'm supporting A Good Week because I believe businesses should think about their social impact and work harder to tackle tough social and environmental problems. My aim, through our foundation, Virgin Unite, is to help change the way businesses and the social sector work together – driving business to be a force for good.
I believe this is the only way we can address the scale and urgency of the challenges facing the world today. Every week should be A Good Week so let's use this as an opportunity to recognise the good that businesses and communities have done, and think about steps to make even more good things happen.