Having just seen, for the first time, the Virgin Mobile US advert which has upset many today, I agree it is ill-judged.
Although I don't own the company, it carries our brand. I will speak to the team there, make my thoughts clear and see what can be done about it.
Virgin Mobile US usually get these things right, although on this occasion it is clear they have gone too far.
Update:Update: Having spoken with them the team has confirmed this was a rogue post by an external agency that was not approved by Virgin Mobile US. They acknowledge a dreadful mistake was made. The advert, along with the whole calendar, has been removed, never to be seen again.