The B Team declaration

Today we launchedThe B Team, a global non-profit incubated by Virgin Unite and founded by Jochen Zeitz, me and a group of wonderful partners and leaders.

We want to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit.

We all need to work together more. Businesses compete by their very nature, but they also need to collaborate and cooperate.As Mo Ibrahim said while talking about the need for transparency in business: "If we are all naked, we better look good!"

This is an open and inclusive platform. We want to hear your ideas andstart a global conversation on a Plan B for business. Head over to The B Team to find out more.

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