Proud of British cycling
- By Richard Branson -
- Jul 22, 2012
With the Olympics now almost upon us, what a fantastic time for British cyclists to do us proud with such an astonishing performance at the Tour De France.
This is probably one of the toughest - if not the toughest - sporting endurance challenges. Bradley Wiggins has not only won the Tour De France, he has been supported all the way by fellow Brit Chris Froome, who finished 2nd.
They were also backed up by the likes of Mark Cavendish, who claimed a record-breaking fourth consecutive sprint win on the Champs- Élysées and is the current Road Race World Champion and BBC Sports Personality of the Year.
Mark was one of the 12 sportspersons Virgin Atlantic picked out back in 2006 as young Olympic 2012 hopefuls with the Flying Start programme. Good to see that prediction coming true!
Kudos too for Team Sky boss Dave Brailsford, who said in 2009 he would get a British Tour de France winner within five years. And - through gritted teeth - congratulations to Sky for sponsoring the team. When the contract finishes, come see us at Virgin Media!
It's been a great year for cycling already. I enjoyed surprising Sam by joining in with the Virgin Media Cycle Slam team in May and the first Virgin Money Cyclone was a roaring success last month.
Congratulations again to Bradley Wiggins and the team. Let's hope for some more cycling success this summer - and some gold medals!
Image from johnthescone on Flickr
By Richard Branson. Founder of Virgin Group

