Our World Inside Out - see the person not the label
- By Richard Branson -
- May 01, 2012
Really thrilled to support Igniting Change, a tiny not-for-profit in Australia led by my dear friend Jane Tewson sparking truly inspirational ideas for social change. One of their key initiatives that’s caught my attention is the idea of seeing the world in a different and positive way by highlighting words-within-words. To put it simply, Igniting Change call this “Our World Inside Out.”
“ELDERly. Why do some cultures have elders but others have the elderly?”
Nobody likes being labelled or pigeon-holed as a stereotype. As I have learned from experience, there is always more than meets the eye to any story. Our World Inside Out really gets this message across.
“priSONer. Prisoners are people too. He could be your son.”
By finding words-within-words, we can see the drawbacks of judging a book by its cover and uncover everybody’s true potential.
“poWEer. Unleash the power of we rather than me.”
You can see some of the examples shared with Igniting Change so far in this blog. Can’t wait to meet the Igniting Change team on Necker this week to think up some more, and discuss leadership ideas with Virgin Unite and our 24902 community.
“commUNITY – we can live in the same place, or we can live together.”
Now we want you to share your thoughts on more words-within-words that can inspire people to see our world in a more positive, more inspirational way. Look forward to seeing your ideas!
By Richard Branson. Founder of Virgin Group