BA Can't Get it Up - best stunt ever?
- By Richard Branson -
- Jan 11, 2012
I think this has to be the best stunt ever.
I was woken up at 5.30am one morning to be told that the BA-sponsored London Eye had a technical problem - they couldn’t erect it.
They had the world's press waiting to see it going up and I knew we had a duty to give them something to look at. We had an airship company just outside London so we scrambled a blimp and the end result was an airship flying over the wheel bearing the slogan ‘BA Can't Get It Up!!’
What's your favourite stunt?
By Richard Branson. Founder of Virgin Group