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Richard's Blog

BA Can't Get it Up - best stunt ever?

I think this has to be the best stunt ever.

I was woken up at 5.30am one morning to be told that the BA-sponsored London Eye had a technical problem - they couldn’t erect it.

They had the world's press waiting to see it going up and I knew we had a duty to give them something to look at. We had an airship company just outside London so we scrambled a blimp and the end result was an airship flying over the wheel bearing the slogan ‘BA Can't Get It Up!!’

What's your favourite stunt?

By . Founder of Virgin Group

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