Today I am in New York launching PROJECT, our iPad-only magazine.
When my daughter Holly, who is Special Projects Manager at Virgin Group, first told me that she had agreed to sponsor an iPad-only magazine idea from one of our young entrepreneurs, Giovanni Donaldson, I thought she was talking double Dutch!
It wasn't until Anthony, Gio and Holly showed me the amazing, innovative editorial and advertising in PROJECT that I got how groundbreaking digital publishing can be. To be frank it blew me away.
Watch a preview video of PROJECT above and be part of the PROJECT.