Freedom at FreeFest
- By Richard Branson -
- Oct 06, 2012
Looking forward to FreeFest today. It's always one of the highlights of the year and a fantastic way to combine several of Virgin's big passions.
More than most, we love to let our hair down. Festivals are about freedom, a chance to relax and enjoy yourself. Unlike many festivals, you won't see anything like alcohol pens or cordoned off areas at FreeFest - just people meeting new friends, doing good and listening to some great bands.
Music is ingrained in the fabric of our brand, right back to Virgin Records where it all started. In fact, we opened some new radio stations in Canada just yesterday. Virgin Mobile - as ever - have put on a fantastic line-up of exciting new bands and sprinkled in a few legendary acts too (ZZ Top, I'm looking at you!)
FreeFest is proving to be so popular that tickets freed out in two minutes flat, but fans have been able to earn tickets by doing good. Virgin Mobile’s ‘Free IP’ programme allows fans to gain tickets by volunteering a couple of hours of their time to help homeless youths. In 2011 FreeFest donations built the Virgin Mobile RE*Generation House, a homeless youth shelter in Washington, DC. What can we achieve in 2012?
FreeFest is more than just a music festival, it's making a real difference to lots of young people's lives. And if we all have fun while doing it, even better! See you down the front for Skrillex, maybe...
Before the festival we're doing an #askrichard session on Twitter. Send your questions, will answer the best ones live at 11am.
By Richard Branson. Founder of Virgin Group