Blink and it's gone
- By Richard Branson -
- Aug 31, 2012
Thanks very much for all your feedback on the climate change is real blog. It certainly sparked a lot of debate on a very important subject.
Here's another image that really strikes home how serious the problem is. It shows an unprecedented ice sheet surface melt in Greenland, with nearly the entire ice cover of the country melting in a matter of days.
Last month, Greenland's surface ice cover melted over a larger area than at any time in more than three decades.
According to three independent satellites analysed by NASA and university scientists, an estimated 97% of the ice sheet surface thawed during mid-July.
As the Carbon War Room are attempting to make a reality, we need to combat climate change by empowering market-driven solutions. If not? Blink and it's gone.
By Richard Branson. Founder of Virgin Group