Relax and have fun
Across all these varied sectors there are various impacts associated with natural resource use, energy consumption and waste. There are also some important social issues from possible addictions to gambling or alcohol, through to supply chain issues. It is therefore important that each of our Virgin companies seeks to tackle these issues in the most effective way.
Relaxing and having fun not only makes us happy but it is also good for our health which helps us live longer. We do not want sustainable lifestyles to be dull and hard work, but for people to enjoy life, safe in the knowledge that we're working hard to make all our products responsible and sustainable. Whether it is the latest paperback book from Virgin Books that you read in the park, the bottle of Sauvignon Blanc from Virgin Wines that you take to your friend's dinner party, your favourite film on Virgin Media, or song on Virgin Radio International, the weekend away at a V festival, the friends you meet online with Virgin Games and even the Virgin Balloon flight or Virgin Experience Days that you book to give yourself something special to look forward to. Virgin is a lifestyle brand and we want to ensure that 'sustainable lifestyles' of the future are also fun.
Our companies' approach
- Virgin Books and Virgin Media are providing different virtual entertainment that reduces environmental impacts. For example buying music and e-books
- Virgin Books and Virgin Balloons are learning to use the planet's finite resources responsibly by buying material from accredited organisations such as FSC and recycling old balloon envelopes
- Virgin Wines is contributing towards poverty alleviation and the fair treatment of all individuals. It is working with cooperative growers to develop a range of Fairtrade wines whose premium prices will provide the extra funds needed to support development
- Virgin Games is promoting safe and responsible online activity and is very active in making sure it can identify customers with a potential problem and avoid exploiting the vulnerable few
- Virgin Radio and the Virgin Festival are using their voice to raise awareness of environmental issues as well as improve their own environmental impact.
- Virgin Books is buying over 75% of paper from FSC accredited sources and is also working with retailers to prevent books being overstocked and therefore wasted
- Virgin Balloons donated two of its balloon envelopes to Worn Again who recycled them into 500 jackets and bags
- Virgin Festival Australia used biodiesel generators on all of its stages.
To find out more information on what we are doing click here
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Virgin Balloon Flights: Bright ideas at Virgin Balloon Flights
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Virgin Games: Meet Marek Wisniewski, Virgin Stars of The Year Award nominee
Virgin Wines: De Martino is chosen as Chilean Winery of the Year
Virgin Experience Days: The Tiger Who Came to Tea
Virgin Radio: The Mr Planet programme on Virgin Radio Italy
Virgin Wines: Excellence in nature at Virgin Wines
Virgin Wines: Fairtrade at Virgin Wines
Virgin Mobile: FreeFest - A Sustainable Festival
Virgin Media: V Festival - A Sustainable Festival
Virgin Balloon Flights: Virgin Balloon Flights backs second student to preserve tropical forest
Virgin Wines: De Martino is recognised as Latin America's first Carbon Neutral Winery
Virgin Wines: Virgin Wines Supports Community in South Africa
Virgin Wines: Emiliana Vineyards obtains international Carbon Neutral Certification