Why aviation can respond positively to climate change
- By Helen Craig -
- Jun 22, 2012
“There’s no getting away from the fact that aviation has an impact on the environment, but flying is also crucial to the global economy and central to many people’s lifestyles. It connects countries, fosters businesses and links families and communities around the world.
Looking ahead, the aviation industry must respond positively to the challenge of climate change if it wants to maintain its key role in the world’s future…”
- Richard Branson
“Green Growth and Travelism: Letters from Leaders” is a new book launched at the Rio+20 summit and aims to assist the sector’s transformation to the emerging green growth economy - a key theme of the summit.
The book includes 46 ‘letters’ about sustainability within the travel and tourism industry, from a range of business leaders and tourism experts, including Richard Branson, Maurice Strong, Gloria Guevara as well as the Bhutanese Prime Minister.
Following on from the extract above, Richard writes about ‘why aviation can respond positively to climate change’ and explains some of the exciting work happening within the Virgin Group.
Green Growth and Travelism will be available through Goodfellow Publishers.
Related Articles:
Virgin Australia biofuel work hits the headlines
Richard Branson explains RenewableJetfuels.org
Virgin Atlantic biofuel breakthrough
Virgin America leaps into the future
By Helen Craig. Corporate Responsibility & Sustainability at Virgin. Tweets @helcraig
