What would you put in the Big Red Box?
- By Helen Craig -
- Feb 01, 2012
If sustainable lifestyles were a big red box, what would they look like? This is the question we asked ten Virgin CEOs and asked them to explain why their company deserves to be inside the big red box.
Today we have launched our new Virgin sustainability film to show you what they said and share some of the exciting things the companies are doing. During the film, the CEOs all put an item into the box that represents their company’s contribution to a sustainable lifestyle - we got everything from swimming goggles to a turbine valve!
We now want to know what components make up a sustainable lifestyle for you. Whether it’s your bicycle, a cool social enterprise or your favourite seasonal meal, let us know what you think deserves to be in the big red box. You can comment below or tweet @Virgin using the hashtag #bigredbox.
Go to www.virgin.com/subsites/bigredbox/ to find out what other people have said…
By Helen Craig. Corporate Responsibility & Sustainability at Virgin. Tweets @helcraig
