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The Mr Planet programme on Virgin Radio Italy

Mr Planet is a short programme broadcast on Virgin Radio Italy. It stars, none other than, Mr Planet, who is an amusing character, although he does challenge listeners as to why they are not taking sufficient care of him. He then gives tips and advice on how the listeners can take better care of the environment.

This programme has created a friendly and relaxed character who communicates environmental issues in a different way to many environmental communications that are based on scare mongering.

Mr Planet

Follow Virgin Radio at:
Web: www.virginradioitaly.it 
Facebook: www.facebook.com/virginradioitaly
Twitter: twitter.com/#!/virginradioit
YouTube: www.youtube.com/user/virginradioitaly

@Robyn Kimber

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