Sustainability report digital first
- May 31, 2011
Virgin Media has unveiled its latest sustainability review, embracing its new digital approach to reporting. For the first time, Virgin Media employees revealed the company’s annual sustainability results via this online film.
From the CEO to the team on the ground, all Virgin Media staff were encouraged to contribute to the film in some way - from making an effort towards sustainability targets or even ‘starring’ in the film itself.
The film is part of Virgin Media’s digital approach to sustainability, getting rid of hefty paper reports to tell their story with accessible, bite sized content that actually shows customers what’s going on behind the scenes to build a more sustainable business.
Titled ‘Everything Counts’, staff tell customers everything they need to know when it comes to sustainability at Virgin Media, all in five minutes. The film is one of many as part of Virgin Media’s ongoing commitment to share its sustainability story as it happens, through HD Video, news stories and social media, supported by the new web platform, virginmedia.com/sustainability.