Richard Branson on the birth of The Elders
- Jul 23, 2012
Richard Branson sheds more light on how he and Peter Gabriel conceived the idea of The Elders in this special extra clip from his CNBC interview.
Chaired by Archbishop Desmond Tutu, The Elders is an independent group of global leaders who work together for peace and human rights.
Initially the concept emerged from a conversation between Richard Branson and Peter Gabriel. Together, they took their idea of a group of ‘global elders’ to Nelson Mandela who agreed to support it.
With the help of Graca Machel and Desmond Tutu, Mandela set about bringing the Elders together and formally launched the group in Johannesburg, July 2007.
By Ella Newsam