RE*Generation with Richard Branson & Cory Monteith
- By Jack Preston -
- May 30, 2012
Richard Branson has joined Glee star and Virgin Unite ambassador Cory Monteith in Canada to announce more than $50,000 in grants for youth charities Project Limelight and Broadway Youth Resource Centre, following the successful implementation of Virgin Mobile Canada’s and Virgin Unite’s RE*generation programme.
The Virgin Group founder, who was happy to be able to continue his mission to use business as a force for good, was full of praise for the Canadians who made raising the total possible through the purchase of mobile phone handsets.
“Using business as a force for good is something everybody can do - even when making what seems like an ordinary purchase decision. Such as buying a mobile phone. If you had a choice between buying a handset from a company that would pocket the profits and a company that would donate a portion of your purchase to help others in need, which company would you choose?” Explained Branson.
There are currently over 65,000 Canadians youths living on the streets, a fact which was too great for Monteith to ignore: "I love finding any excuse to come back to Vancouver, especially when I have an opportunity to work with Richard to help at-risk youth."
"By teaming up with Virgin Unite and the RE*Generation movement, we're finding real ways to end youth homelessness - especially in Vancouver where the need is so great."