Monkeying around in Atlantic’s charitable donations
- By Hannah Mahony -
- Aug 14, 2012
Virgin Atlantic, who have taken to donating their surplus stock to the charity In Kind Direct, have recently acquired a new fan of the airline, and indeed their excess product.
A baby orangutan staying in a sanctuary ran by the Borneo Orangutan Survival Foundation has found a new use for their inflight blankets. The playful orangutan is just one of those benefitting from the charitable donations that Altantic make of the surplus equipment.
As part of its ‘Change is in the Air’ sustainability programme, at the beginning of the year Virgin Atlantic donated 52 pallets of old cabin meal service equipment to In Kind Direct as they introduced new sustainable, environmentally friendly meal services for all their cabins. The leftover stock including paper cups, teapots, paper napkins, disposable dishes and lids were all put to good homes.
Founded by HRH The Prince of Wales, In Kind Direct redistributes surplus goods from manufacturers and retailers to UK charities both in the UK and abroad, to avoid waste and filling landfills.
For more information about Virgin Atlantic’s Change is in the Air sustainability programme, and to download their latest sustainability report, go to www.virgin-atlantic.com/changeisintheair.
By Hannah Mahony. Social engagement executive, Virgin Group Digital. Tweets @hannahmahony
