Richard announces plastic Necker news
- By Hannah Mahony -
- Jan 15, 2013
Virgin is dedicated to reducing waste and strives for sustainability solutions, so it comes as no surprise that Richard Branson today announced that his home of Necker Island is no exception either, joining forces with new social enterprise the WHOLE WORLD Water campaign.
So how does the scheme work?
Announcing his collaboration with the enterprise, the Virgin Group Founder explained on his blog:
"WHOLE WORLD Water helps hotels and other hospitality groups filter and bottle their own water using a beautiful recycled glass bottle designed by Yves Behar. A percentage of proceeds from each participating hotel or restaurant goes back to local water projects."
Richard's home of Necker Island will now also adopt the scheme to bottle their own water, saving the 200,000 plastic bottles previously used annually.
Commenting on the need for water reforms, Karena Albers co-founder of WHOLE WORLD Water said:
“The WHOLE WORLD Water model is designed to combat environmental, health, and economic issues, as it delivers radical change and drives a more robust bottom-line across the industry
“We estimate that with scale, the hospitality and tourism industry can contribute $1 billion per year or more to help eradicate this global issue.”
The Necker Island team are now working toward strictly no more plastic bottles on Necker Island whilst encouraging other hotels to follow suit.
To join the WHOLE WORLD Water campaign and join its existing group of industry leaders visit: www.wholeworldwater.co