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Aid The Impossible at 35,000 ft

Passengers can now donate directly to the International Medical Corps from 35,000ft on all Virgin America flights, as they watch the trailer for Summit Entertainment and Virgin Produced's new blockbuster 'The Impossible'.

Flyers can watch the trailer on the Virgin Produced Channel from the comfort of their seats and choose to donate by simply swiping their card.

The film, directed by J.A Bayona, starring Naomi Watts and Ewan McGregor is a powerful story based on one family's survival of the 2004 tsunami.

Visit the International Medical Corps website to find out how they are working to deliver humanitarian assistance, healthcare and training to communities affected by disasters, conflict & poverty.

By . Social engagement executive, Virgin Group Digital. Tweets @hannahmahony

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