Virgin Group is planning to launch Virgin branded mobile services in Latin America.
Virgin branded mobile virtual network operators (MVNOs) in Latin America will be in partnership with Tribe Mobile, in order to become the leading MVNO across the region.
This will mark the first time the Virgin brand has launched in the Latin American market, something Richard Branson is looking forward to.
The Virgin founder said: "We are excited by the opportunity to launch the Virgin brand in Latin America for the first time.
"Latin America's mobile telecom consumers will benefit from Virgin's entry into their markets to provide our exciting customer focused product offering, wide range of great services, transparent pricing and value for money. We look forward to launching our first businesses within the next 12 to 15 months."
Tribe Mobile Founder and Chairman Phil Wallace added: "Latin American consumers have proven to be avid mobile users from the early days of mobile telephony and continue to be so.
"More than in any other region, wireless has replaced fixed line service for consumer use and the region is ripe for new options that can either attract new customers or focus on special consumer segments."
Virgin Mobile branded businesses already operate in Australia, Canada, France, India, South Africa, the UK and the USA, serving approximately 15 million mobile subscribers.