Virgin Mobile Latin America (VMLA) confirmed today it would launch operations in Colombia in 2012. The company has received all regulatory approvals necessary to begin its business from the Ministry of Information and Communication Technologies, and recently signed an agreement with Movistar, one of the countrys leading mobile network operators.
VMLA announced in June 2011 its plan to become Latin Americas leading mobile virtual network operator (MVNO). Since then, the company has made significant progress towards its goal of beginning commercial operations in many countries.
VMLA is slated to launch its first operation in Chile before the end of March and will continue to expand its operations throughout the region. Colombia will now follow in the 2nd half of 2012. VMLA has also received regulatory approvals from the regulatory authorities in Mexico and Peru, and continues to make progress on its expansion throughout Latin America.
Richard Branson commented: "We are excited to have made such good progress towards launching mobile service in Latin America.
"This is an exciting project for Virgin, and we believe customers in the region, including Colombia, will be delighted by the services we will offer them,"
VMLAs chairman Phil Wallace said: "We are very appreciative of the Ministry of Information and Communication Technologies prompt approval of our registration.
"Were also looking forward to working with Movistar, one of Colombias top mobile network operators. As in Chile, Movistar saw the potential of partnering with VMLA to serve certain market segments in new and creative ways something Virgin Mobile has successfully done around the world."
VMLA will target youth and young-at-heart consumers, positioning itself as a fresh alternative to existing wireless providers through simple, transparent pricing, products and services tailored to its target segment, supported by world-class customer service.
The reaction we are experiencing from operators, regulators, retailers and potential partners across Latin America has been simply amazing," added Peter Macnee, VMLAs president and chief executive officer. "Everyone is eager to see Virgin products in their markets."