Richard Branson is encouraging the world to wear and share their Christmas jumpers - especially if they're so bad they're good. He has shared some photos of a few of his more embarrassing sweaters on a Tumblr and asked his followers on Twitter to reply in kind. Whoever posts the most impressive photo gets to win Richard's very own hand knitted lemur-themed Christmas jumper.
Jimmy Fallon even got Richard in a particularly lovely Christmas sweater specimen while he was a guest on his show - watch the video.
Here are some of the likely contenders so far:
And high praise to our very own @VirginTrains team for their stiriing support:
Richard will pick a winner on Tuesday December 18th - so dig out those Christmas Jumpers and get tweeting... don't forget to use the hastag: #XmasJumpers.