Want to read Richard Branson's new book Screw Business As Usual? Download chapter one free from Virgin Unite now.
In the first chapter of Screw Business As Usual, Richard Branson unveils his vision for Capitalism 24902.
He said: "At a recent Virgin Unite event we had a bit of a brainstorming session and, after a drink or two and much debating, came up with the name that we now use to describe this new type of business: Capitalism 24902. OK it may sound a little bit like Beverly Hills 90210 but I assure you it is anything but.
"So, what on earth does that mean? Well, we started talking about how the name had to capture the new level of responsibility that each of us had for others in the global village and how this needed to be a movement that went beyond a handful of businesses or one country. When someone mentioned that the circumference of the earth is 24,902 miles, Capitalism 24902 was born!
"Very simple really, it does what it says on the tin that every single business person has the responsibility for taking care of the people and planet that make up our global village, all 24,902 circumferential miles of it."