Introducing Virgin Pure

Virgin Pure

Introducing Virgin Pure, improving life with Strauss Water!

Richard Branson and Ofra Strauss, Chairperson of Strauss Group, today revealed plans to transform the way Britain drinks water at home, with the new drinking water solution: Virgin Pure, improving life with Strauss Water.

Virgin Strauss Water will offer a range of counter-top purified water solutions that will change the way many families drink water at home. Currently 20% of UK households choose bottled water as their primary source of drinking water and another 20% use filter jugs. This represents 10 million British households who already drink bottled or treated water over standard tap water.

With this market potential of over 10 million British households, the new partnership offers the best solution for people who are looking for a convenient hot and cold water solution. Plumbed directly into the water mains, the T6 and T7 products filter and purify tap water, dispensing pure, great tasting chilled or boiling water at the touch of a button. The stylish, sleek, counter-top units eliminate the need for bottled water, filter jugs and even the traditional kettle.

Richard Branson commented: "I love businesses that help to improve our way of life and Virgin Pures T7 does just that by encouraging people to drink more water in an efficient way.

"Pure, chilled and boiling drinking water at the touch of a button means no more lugging bottles home, waiting for filter jugs to trickle through or kettles to boil for that great cup of tea."

Ofra Strauss added "Strauss Group is committed to improving people's lives. Our new partnership with Virgin bears exceptional strategic significance as Strauss Water's knowledge, expertise and technology partner well with Virgin's excellent understanding and response to consumers' needs. This connection will result in the establishment of a company that specializes in providing pure, safe and tasty drinking water to consumers in the UK and additional countries."

Virgin Pure units are available from www.virgin-pure.com from today.

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