Hot for 2013: Swimtag explained

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By

Content Manager

@JackPressedOn

The secret swim

Of all the fitness trends hitting your local health club this year, theres one in particular that appears to be getting an awful lot of attention. Swimtag, which has been newly introduced by Virgin Active, is enabling swimmers of all ages and experience get the most out of their time in the pool.

Swimtag is a web-based interface that enables swimmers of all levels to track their activity in their local clubs swimming pool, including lengths; splits, stroke rate and stroke type. Members collect their Swimtag wristband upon arrival at the club and return it to a specially designated docking station at the end of their session, where all data is uploaded to their personalised online profile.

Hot fitness trends for 2013

As well as improving technique, tracking progress and monitoring personal bests, Swimtag allows Virgin Active members to interact with each other and compete with other users through competitions and social networking.

Swimtag provides a value added benefit to our health club members. We first installed it at our Northampton Riverside health club where it really resonated with our members, explains Alan Holl, head of fitness at Virgin Active Health Clubs.

Our new Classic Club at 200 Aldersgate has raised the bar in terms of health clubs and Swimtag will enable members to improve their swimming experience and technique.

To find out more, head over to the Virgin Active website.

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