Diesel unites fashion, music and fire eaters in NY
- Oct 21, 2008
Diesel sure knows how to party. By now, only sherpas in Tibet escaped the gossip surrounding the extravagant event, counted off in seventeen cities around the world. At least we finally found out where all that money on over-priced jeans has gone.
On October 11th, Diesel packed a huge tent in Brooklyn with gymnasts flying through the air, fire eaters, and thousands of thirty kids "ready for the floor," as Hot Chip would say. Just seeing M.I.A. with her lumpy hump made the experience worthwhile (especially since she's supposed to be (cough) retired); seeing her get the football stadium sized tent into an uproar while wearing spandex above her belly bottom was even better. She's a powerhouse. The past week, N.E.R.D. has been making rounds around Manhattan - playing at various shows and concerts- but Pharrell as usual put on his party face and crunked it up for the special Saturday show. Other highlights? Hot Chip and Chaka Khan mashed it up; Joel and Benji Madden tried not to get booed during their DJ sets; Franz Ferdinand accompanying rapper T.I. through "Live Your Life"; and half the female audience singing along to Chaka Khan's "I'm Every Woman."
We did have a couple complaints. Number 1, there was not nearly enough bars for the crowd (3 for 5,000 people? You do the math). The audio was tricky and it was hard to get a good view. Regardless, kudos for a clothing brand turned lifestyle brand turned music loving party host. If only other companies took notes from Diesel on how to turn up the volume and celebrate music, fashion and everything in between.
