Virgin Money 270 degree projection
- By Greg Rose -
- Jan 11, 2012
Virgin Money launched with a spectacular show in London last night, hosted by Richard Branson.
The 270 degree fully immersive architectural projection for Virgin Money appeared at the University of London's Senate House Library courtyard.
Bloggers and other attendees were warmed up with much-needed hot beverages before Richard Branson launched the event with a champagne bottle.
There were three showings of the projection in all, as people gathered outside on the London streets to see what all the fuss was about.
The historic Senate House, which has previously been seen in the likes of Batman Begins, Dr Who and 1984, proved a spectacular backdrop. The projection showcased 40 years of Virgin history, now in a bank.
In a short speech after the second screening, Richard Branson commented: "Brilliant, absolutely brilliant. What a treat!"
Watch the full Virgin Money projection video and find out more on Richard Branson's blog.
By Greg Rose. Senior Content & Marketing Executive, Virgin Group Digital. Tweets @greglrose
