Virgin Money launch life insurance
- Sep 23, 2010
Virgin Money is set to enter the life insurance market with TOWER Australia.
The move will continue Virgin Money's expansion in Australia early next year.
Virgin Money Australia have partnered with TOWER Australia in a move they believe will be good news for consumers.
Matt Baxby, Managing Director of Virgin Money Australia, said: "Combining TOWER’s unquestionable reputation and infrastructure with the Virgin brand, we’ll be delivering a straight-talking, great-value product which is what people have come to expect from us.
"I see a lot of opportunity for Virgin Money in this sector given that research shows 95% of families in Australia don’t have adequate insurance cover. Ensuring life insurance is accessible to more Australians will be at the core of our product offering early next year."
Jim Minto, Managing Director of TOWER Australia, added: "There is no doubt that Virgin Money will be highly attractive to sections of the Australian community and now, through this partnership, consumers will be able to obtain wealth protection through life insurance in a simple and easy format.
"It's a part of our overall plan to ensure greater accessibility of life insurance to everyday Australians and this also fits in with the company’s growth strategy. With TOWER Australia at the forefront of the Australian life insurance market and with Virgin's brand power - I’m confident this is a winning formula."
Go over to Virgin Money Australia to find out more about the new life insurance expansion.
Greg Rose
