The bestselling Economic Naturalist makes a return
- Apr 30, 2009
The Economic Naturalist was published in April 2008 and has gone on to be a Sunday Times bestseller that continues to sell on a year later. The long-awaited follow-up from Robert H Frank aka "The Economic Naturalist" will be published by Virgin Books this May and will reveal how economics explains some of life's most puzzling problems.
The Economic Naturalist is back with a whole batch of intriguing new questions and answers that reveal how we really behave when confronted with economic choices. Do tax cuts for business owners really stimulate employment? Why shouldn't we just leave everything to the market? And why do we all save so little?
Through dozens of examples drawn from his New York Times column, Robert H Frank shows how our choices about everything from the birthday presents we buy to large-scale government policies all boil down to the same simple economic principles, often resulting in the same wasteful mistakes. He shows that choices are always best made by carefully weighing the costs and benefits of competing options.
This is a fascinating, entertaining and revealing collection that shows how the principles of economics have more bearing than ever on our bank balances and our personal happiness.
