Virgin Radio unleashes 3D billboard
- By Jack Preston -
- Oct 10, 2012
Virgin Radio Canada have unveiled a 3D billboard, as part of their campaign to get Montreal dancing.
The custom made board has been mounted in the heart of downtown Montreal, where it features a headphone-clad manikin mixing music behind a DJ table with the slogan “Montreal Is Our Dancefloor”.
However the board sprung to life last week, with DJ MC Mario taking control of the turntables for a special two hour live set. Hosted live to air by Freeway & Natasha In The Morning, Montreal literally became a dancefloor
As workers streamed out of their offices to join the party, Virgin Radio showered hit music on the crowd before giving away tickets to see Lady Gaga.
If you’d like to find out more about the station, visit the Virgin Radio Canada website…
By Jack Preston. Content Executive. Tweets at @JackPressedOn
