Richard & Stephen Fry in new Virgin ad
- By Jack Preston -
- Jul 13, 2012
Virgin Media have revealed the star of their next advert, with Stephen Fry joining Richard Branson for an oriental encounter.
Following on from successful campaigns starring the likes of David Tennant and Usain Bolt, Virgin Media were keen to recruit another face close to the nation’s heart.
“Stephen Fry is without a doubt one of the most high profile and digitally savvy figures of today, making him an ideal candidate to demonstrate Virgin Media’s TiVo service,” explained Jeff Dodds, executive director of brand and marketing communications at Virgin Media.
“Whilst the success of our previous ad campaigns has done a fantastic job in raising awareness of TiVo and some of its great features, such as a TV guide that goes backwards in time, our next step is to help even more people understand the many benefits of upgrading to TiVo. We think we’ve achieved this in a funny and memorable way.”
The advert will premiere on primetime ITV1 on Saturday 14th July.
By Jack Preston. Content Executive. Tweets at @JackPressedOn
