Virgin Media's latest signing
- By Jack Preston -
- Aug 21, 2012
Virgin Media have unveiled their latest brand ambassador, with double Olympic gold medallist Mo Farah following in the footsteps of Stephen Fry, David Tennant, Samuel L Jackson, Uma Thurman and Usain Bolt.
The sponsorship deal will see the 5,000m and 10,000m champion don a Richard Branson style blonde goatee, with the adverts hitting national newspapers over the next few weeks.
“After delivering a stellar performance this summer, Mo has found a special place in all of our hearts and is a fully fledged national hero,” explained Jeff Dodds, executive director of brand and marketing communications at Virgin Media.
“We're absolutely delighted to be working with him. Virgin Media is all about delivering brilliant entertainment, and nobody has got the nation cheering at their TVs more than Mo over the last couple of weeks. Like Mo, we are also obsessed with speed, particularly broadband speed. Mo will join our other sponsored athlete Usain Bolt in ensuring that we inspire the nation to ‘Keep Up’.”
To find out more about their need for speed, visit the Virgin Media website.