Usain Bolt: 'Keep Up' with Virgin Media
- By Greg Rose -
- Jan 14, 2012
Usain Bolt has been impersonating Richard Branson to invite people to 'Keep Up' with Virgin Media.
Virgin Media has launched a new campaign to tell customers their broadband speeds are doubling.
As Virgin Media prepares to double the broadband speeds of over four million UK households, they have teamed up with Usain Bolt and Richard Branson for a hilarious online and TV campaign.
Richard Branson's Twitter handle was taken over by Usain Bolt with various videos of Bolt in the Virgin founder's office spreading across the web.
Usain Bolt wears a Branson-esque blonde goatee beard while Richard attempts to get the usurper out of his office in the ads, which are created by Horrible Bosses director Seth Gordon.
Jeff Dodds, executive director of brand and marketing communications at Virgin Media, said: "We’ve got a long history of giving our customers more and we wanted to let them know about the exciting boost they’ll soon get from us.
"Our competitors' customers might also feel a twinge of envy when they hear about this as what better spokesperson for our superfast broadband than Usain Bolt? He’s the living embodiment of speed!"
Go to Virgin Media to find out more about Keep Up and the UK's fastest broadband.
By Greg Rose. Senior Content & Marketing Executive, Virgin Group Digital. Tweets @greglrose
