Richard creates a stir in Latin America
- By Jack Preston -
- Apr 20, 2012
Last week Richard Branson and Virgin officially touched down in Latin America, with the launch of Virgin Mobile Chile. The Virgin Group founder has been creating quite a stir in the continent so far this year, with his involvement in the campaign to end the war on drugs involving a number of current and ex Presidents.
As well as this the launch of the Virgin brand has been warmly welcomed, something that has greatly pleased Branson: “We are extremely excited to be launching our first Virgin business in Latin America, and while Virgin is unique, we also recognise the need to be sensitive to local culture and local management while embracing the energy and passion of people.”
While laying the foundations for a strong business future in Latin America, Branson was keen to support local projects, giving his backing to youth entrepreneurialism groups and education programmes.
“We are looking to support the thriving young entrepreneurial talent in the country. Chile is doing remarkably well, it has got 5% growth and is moving in the right direction. There are extremes in wealth in Chile and the challenge is to lift as many people out from the poverty level as possible. They do have very clever entrepreneurial schemes to encourage people to come and invest in Chile, and it is a great place to start a business,” explained Branson.
To get a flavour of the reception Branson and Virgin have been getting in South America check out these articles on the arrival of Richard and the war on drugs in Latin America on the world’s most visited news website on Chile – I Love Chile.