'Phones for Change' launched in Canada
- By Jack Preston -
- Oct 05, 2012
Virgin Mobile Canada and Virgin Unite were yesterday joined by Richard Branson, as they launched their ‘Phone for Change’ initiative which aims to help homeless and at-risk youth.
The programme will work with youth organisations in Vancouver and Winnipeg, giving at-risk and homeless youth access to Virgin Mobile phones and plans while educating them on the importance of financial management and how to escape the cycle of debt.
“I’ve always said that we should be using our businesses to create a lasting impact in this world – and this programme does just that,” explained the Virgin Group Founder.
“With at-risk and homeless youth having so much to go without, a mobile phone is more than just an accessory – it’s their lifeline to employment and services.”
The pilot programme will run for one year in Vancouver and Winnipeg with the goal of expanding to more markets in 2013. In addition to providing the phones and services, Virgin Mobile & Virgin Unite’s RE*Generation will make social investments to support financial training and personal budgeting programs.
For more information, head over to the Virgin Mobile Canada website.
By Jack Preston. Content Executive. Tweets at @JackPressedOn
