Virgin Media looks to the future with their 'virtual experience'
- By Jack Preston -
- Feb 13, 2012
Virgin Media chief executive, Neil Berkett, has claimed that the days of families sitting down together to watch their favourite shows together is coming to an end as people opt for the ‘virtual experience’.
“It’s a bit sad really. The family doesn’t sit down together at five o’clock on a Sunday anymore. Somebody’s already watched it, somebody’s recorded it, somebody doesn’t want to sit with the family because they’re not feeling very good and they don’t have to [watch it] at the moment or they’re watching it upstairs on their tablet,” Berkett explained to the Telegraph.
“You won’t sit next to the other person watching, but you will talk to them about it in exactly the same way. The group experience has become replaced by virtual experience, and the world will go faster and faster and faster.”
The increased popularity of services such as Virgin Media’s TiVo have sparked a change in people’s viewing habits, altering the way media is consumed
As the public’s requirements and expectations have shifted, so too has the work of Virgin. Eager to stay at the forefront of the market and cater for its customers’ needs the company has made big investments into TiVo, as well as superfast broadband services over the last year.
The recent news that Virgin Media is currently winning the ‘broadband pace race’, ahead of rivals such as BT, was a significant boost and a validation of investments designed to bring the UK up to speed with other more technologically advanced countries.
Visit Virgin Media to find out more about what TiVo has to offer and when broadband speeds in your area will be doubled.
By Jack Preston. Content & Marketing Executive. Tweets at @JackPressedOn
