Virgin Holidays' 'Downpour Discount'
- By Jack Preston -
- May 04, 2012
Following on from the wettest April in over a century Virgin Holidays is considering introducing a ‘Downpour Discount’, which would see rising UK rainfall levels trigger a scalable reduction in the price of a holiday to escape them.
The higher the inch in rainfall the bigger the discount - offering soaked British citizens some light relief as they prepare to continue battling the elements. Virgin Holidays has already seen a jump in demand of 55% year-on-year, with the gloomy economic forecast seemingly not putting too much of a dampener on the public’s desire to travel abroad.
"This ongoing poor weather is no joke for those affected by flooding so we're looking at various rainy day discounts initiatives to give them something to look forward to. It's a simple equation - the more it rains here, the more money you could save on a holiday to get away from it. The increase in demand across all of our channels tells us that consumers are desperate to find some sun,” explained Amanda Wills, Managing Director of Virgin Holidays.
“There are some fantastic bargains to be had and the surging value of the pound means that their hard-earned cash goes further once they get there. After the wettest April in a century, and numerous predictions for an overcrowded, washout summer, it's hard to blame them for turning their back on the staycation."
To book yourself a holiday, and escape the rain, visit Virgin Holidays.
Image from Sprat Mackrl on Flickr
By Jack Preston. Senior Content Executive. Tweets at @JackPressedOn
