Virgin among 'most admired' brands
- By Greg Rose -
- Aug 03, 2012
Virgin has been named as one of the top 10 most admired brands by marketers in a new survey.
Marketing Week revealed a list of brands most admired by marketers, which they noted matches brands that consumers admire too.
Virgin Group were named in the top three brands, while Virgin Atlantic also made the list, compiled by research company Grupo Consultores UK (GCUK).
Meanwhile, Virgin Group and Virgin Atlantic were also named among the best advertising campaigns of 2010 and 2011.
GCUK managing director Juliet Blackburn commented: "These brands have consistently been able to deliver work that stands out of cluttered, sometimes commoditised markets, and that really touches people in a fun, engaging way.
"Brands that understand the role that the increasingly fragmented and disparate channels play, how to join them up and engage with different audiences, are the ones that win."
When speaking specifically about Virgin, Blackburn added: "People admire the consistency, and yet also the individuality, of the different brands."
Head over to Marketing Week to read the full article on the most admired brands by marketers.