Virgin Active South Africa's 'value' Clubs
- By Jack Preston -
- May 15, 2012
Virgin Active South Africa have announced plans to open at least 100 value health clubs over the next five years, as they look to cater for emerging customers and catchment areas not currently served by existing clubs. Managing director Ross Faragher-Thomas told Business iAfrica that the new clubs would cost “substantially less” than those currently in existence, as part of a new approach to membership.
Virgin Active South Africa currently runs 98 clubs across the country, with a 99th soon to be opened in the picturesque seaside town of East London. The Beacon Bay Club, pictured below, with stretch over 3,350 square meters and comprise two levels featuring the latest exercise equipment and fitness trends.
“Finding the time to exercise can be very difficult with the lifestyles we lead today. By exercising at a club that is conveniently situated to suit your busy schedule increases valuable exercise time. With the opening of the Beacon Bay Virgin Active, we are allowing more members to train comfortably at a club that allows for a bigger geographical reach,” explained Faragher-Thomas.
“We believe in equipping communities with the opportunity to stay fit and healthy and support them in reaching their fitness goals - personally or professionally. We are pleased to see the number of amateur sportsmen and women coming through our club in the area.”
To find out more visit Virgin Active South Africa.