The road to girl power!
- By Hannah Mahony -
- Aug 04, 2012
As golden girl power sweeps the nation, women all over the world are preparing to conquer more firsts.
The team over at Virgin and TrueCar racing are no exception, as racer Shea Holbrook prepares to become the first and only Pirelli World Challenge driver to stream live video from the cockpit during her on-track sessions at the Mid Ohio Sportscar Challenge this weekend.
Why girl power? TrueCar Racing is the first all-female professional racing team, of whom Virgin are an afiiliate sponsor, and proud to support their “Women Empowered” initiative.
Those at home can join in the race to catch a passenger seat performance with Holbrook via Livestream, as she pilots her way through the course.
“We are so pleased to empower our fans with the ability to interact with us throughout the race weekend,” said Holbrook. “Being the first team in the Series to provide the free Livestream account is also very exciting for us. This technology is just one more way that we enable our fans to experience all of the on-track action and truly become a member of the TrueCar/Shea Racing Team.”
Visit www.livestream.com to create and account and watch the race - go Shea!
Image - Kimran Malik
By Hannah Mahony. Social engagement executive, Virgin Group Digital. Tweets @hannahmahony
