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Inside the #Shoeathon

Last year one of Richard Branson’s Twitter followers, Shannon Smith, tweeted the Virgin Group Founder expressing her desire to spend a day in his shoes. The request didn’t fall on deaf ears, with her one tweet leading to an extraordinary series of events.

Check out the journey made by one pair of well-worn trainers and the power of Twitter:

Infographic by Ben Byford

By . Content Executive. Tweets at @JackPressedOn

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