Holly Branson, Virgin Active & Elephant Parade
- Sep 13, 2011
Holly Branson has launched a new partnership between Virgin Active Italia and Elephant Parade.
Virgin Active Milano Corso Como was the venue for the innovative new initiative's launch, and Virgin Active Italia’s own elephant was unveiled.
Holly Branson said: "The Elephant Parade is a great organisation which was in London last year. It raises awareness and money for the Asia Elephant Foundation.
“I've been shown around Virgin Active Italia and it is the most amazing club, absolutely beautiful. The gym floor is lovely, they've got lots of different classes and the people are wonderful. Active definitely rocks.”
The Elephant Parade is an open air art exhibition of decorated elephant statues.
Famous and upcoming artists contribute to the conservation of Asian elephants and the public awareness of their life threatening situation.
One such artist is Kiki van Eijk, known for her famous “Kiki Carpet”.